The Marketing Mirage: How Big Coaching Institutes Are Destroying IIT-JEE and NEET Aspirations In today’s world, the journey to cracking IIT-JEE and NEET has become more about navigating the maze of glossy advertisements than mastering Physics, Chemistry, or Biology. Coaching institutes with colossal marketing budgets dominate every platform, promising unparalleled success. But behind the dazzling facade lies a stark reality: these institutes often prioritize profits over students’ actual preparation. This blog isn’t just a critique—it’s a wake-up call for students and parents to recognize how big-budget marketing is harming their dreams rather than nurturing them. The Allure of Flashy Ads Walk down any street, browse the internet, or scroll through social media, and you’ll see larger-than-life posters of coaching brands boasting top IIT-JEE and NEET ranks. They feature smiling faces of toppers and slogans like, “Your child could be next!” It’s tempting, isn’t it? But here’s ...